The platform has already reached over 584 million users and is often seen as Chinas most influential social network. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. We also examine user trends among the major international platforms and those in China. Euro Freelancers. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. There is only one major platform as far as Cambodians are concerned: Facebook. Release date refers to the date of access. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Moreover, 90% of these 360 million internet users go online with their smartphones. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Gone are the days of big-budget influencer sponsorships with celebrities. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. In Taiwan, social media is hugely popular among internet users. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. User-generated content is a Powerful Key to Brand Building, 7. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. As a Premium user you get access to background information and details about the release of this statistic. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. TheSee this and similar jobs on LinkedIn. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Get in touch with us. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. However, the number of people using social media is growing even faster. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Statista. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Reliable data in simple displays for presentations and quick decision making. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. (February 28, 2022). Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT StatCounter. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. YouTube is the most popular, with 94.2% of internet users using the platform. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. 5). Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. We are happy to help. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. It also comes with a character limit, similar to Twitter. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Register in seconds and access exclusive features. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. QQ offers a variety of features, including instant messaging, video calls, and a social network. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. You need at least a Starter Account to use this feature. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Well, once again, the data holds some surprises. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. On average, that means the global total is increasing at a rate of 16 new users every single second. You need a Statista Account for unlimited access. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Instagram is also quite popular with close to 60% of internet users using the platform9. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. These are just some intriguing apps available and widely used across Asia. to incorporate the statistic into your presentation at any time. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Business Solutions including all features. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. The most popular is YouTube, with 89.6% of internet users on the platform. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Show publisher information Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Statista assumes no In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Client-only email newsletters with analysis and takeaways from the daily news. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. LINE is Japan's most popular social media platform. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. As a Premium user you get access to the detailed source references and background information about this statistic. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. WeChat is the largest, with over 1.2 billion monthly active users. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. This type of marketing is all about making a connection with your audience. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. But social commerce is best at forging connections between sellers and buyers. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. You only have access to basic statistics. As elsewhere, social media is massively popular across Southeast Asia. This is according to Hootsuite's report. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. As soon as this statistic is updated, you will immediately be notified via e-mail. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's In 2023, there's no denying the huge potential of S-commerce. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Buying on social media is all about community and trust. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. [1]Conversational commerce surging across Southeast Asia Just take a look at Dove's iconic "Real Beauty" campaign. Enter branded content. You can only download this statistic as a Premium user. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. However, usage and popularity vary significantly between countries. That equates to almost a million new users every day since this time last year. Business owners often go where their customers are. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Fill out the form below to get started. You've come to the right place! Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. 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