Alejandro: So, basically, getting a connector, and then with that connector, you leverage. Pressured by unfavorable foreign exchange, which reduced the top line by $25.5 million, and a 7.9% drop in comparable sales, net sales in the final quarter of 2022 fell 12.4% to $499.4 million. Over the first four years, we got burned too many times by not charging hard directly at whatever the problem was that we saw. Theyve seen the progress over six to nine months. This was better than pessimistic projections, though the naysayers argue that this is a small segment of the overall housing market. Charm Industrial CEO & Co-founder Jul 2017. . That was a disaster for us. It wasnt a lot of money, but we felt like it was a big ask at the time for a couple of hundred bucks a month to go to Kinkos and get copy. Cloud 100 . We had 100k left in the bank. They are Peter Reinhardt and Calvin French-Owen, the CEO and CTO of Segment, respectively. I'm currently acting as Segment's CTO, so I work a lot with AWS setup, the data pipelines, the architectural, building out new pieces of the system. An internationally renowned expert on bread and baking, Peter Reinhart is an instructor at Johnson & Wales University and a TED Talks speaker. We made a pricing and packaging change where we rolled the two separate packages into a single package, and then changed our self-service pricing relative to our sales list price for larger contracts. They meet with entrepreneurs to invest. My dad had his own business in terms of a small-scale contractor. That, to me, is a skill that Im constantly working on. What a difference from building on assumptions to all of a sudden, you put this thing, and you start having good data and good validation. Its hard, so you have to delay the early ones and pull forward the late ones. "It was so amazing meeting an amazing founder.". Moreover, I also provided a commentary on a pitch deck from an Uber competitor that has raised over $400 million (see it here). As of 2023, Peter Frampton's net worth is roughly $20 million. I think there might be a big business in this open source library. To the friends' surprise, Smith said yes. He is an actor, known for Offiziere (1986), Die Sprungdeckeluhr (1990) and .zu Stein. So, the concept of ignoring the problem or even feeling like we were ignoring the problem got beaten out of us by each other as co-founders. Segment is now a division of Twilio and will continue to be led by Segment CEO Reinhardt, according to Twilio. I think what that means is, they want to figure out which investments are going to be good. It's fascinating how every startup has their own really individual, really unique journey. My guest today is Peter Reinhardt, co-founder and CEO of Segment, the market-leading data customer data platform that was acquired by Twilio last year. It's super helpful to them. Our purpose is to help entrepreneurs bring their ideas to life by sharing their stories via interviews. If you can leave a review as well, that would be fantastic. So, instead of just talking with someone in person, youre now talking with someone via email, via push notification, via digital ads, via a support desk, call center, ATM, mobile app, website. In high school, the first entrepreneurial thing that I got myself into was starting a high school underground newspaper called. Theyve seen the progress over six to nine months. : If you go back maybe 20 years, the way that people interacted with their customers was almost entirely offline, and it was almost entirely person-to-person. What happened when you finally put this out there? : Very cool. Peter Reinhardt: I find that the most motivating times for me are when it becomes clear that over the previous quarter of two, that I have failed at something because that, to me, means that over the next quarter, I now understand the thing that I need to get better at. Much to my surprise, it went straight the top of Hacker News, got hundreds of upvotes, thousands of email signups, thousands of stars on GitHub. I think there might be a big business in this open source library. Read More: Pierre-Francois Thaler On Raising $200 Million To Make Supply Chains More Accountable. I think talking about culture is also going to be very interesting with our guest. Segment's co-founder and CEO; He studied Aerospace Engineering at MIT and fell into the world of customer data and analysis when he and three of his college friends started Segment in 2011 as part of Y Combinator. I didnt find that to be the case in our Series B fundraise. 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"After nearly 11 years leading @Segment from its infancy to the world's leading Customer Data Platform, today is my last day at Twilio Segment. "That's the sort of clarity that you only get by talking to customers. Segment is a SaaS company helping thousands of companies collect and leverage their customer data. Finally, Im sure this was a big breakthrough for you guys from understanding the value of being able to listen to your target audience. Heres what were going to do. . It was an incredibly distracting thing that we had mistakenly deployed into all these classrooms. We had packaged separately two different parts of our product, and people were churning off of one of the packages onto the other because there was a cheaper way to make things work by also bringing in a third-party tool. Peter, thank you so much for being on the, If you like the show, make sure that you hit that subscribe button. Eventually, we open sourced it, and we started using it as a growth hack. Peter Reinhardt: I think the world that we see ourselves and all our customers moving towards is one where all of the data across all of their customer touchpoints is collected and synthesized into a modern customer data system of record, and thats what were trying to build. : Makes sense. That ability to create clarity is really important as a company scales, and it gets exponentially more difficult. His father introduced him to the recordings of Belgian gypsy jazz guitarist Django Reinhardt. How do you go about embracing culture, and what are some of the key lessons there that you could share with the people listening? Your approach to evaluating and determining your marketing budget should be applied for each goal of an expense or investment. Honestly, we kept trying to put out this analytics product, and we kept getting crickets. View the profiles of people named Peter Reinhardt. French-Owen: At the time it was something completely different. Join Facebook to connect with Peter Reinhardt and others you may know. About a year later, we crossed one million in revenue and were growing super-fast. Alejandro: You were talking about company growth. From left to right -- Calvin French-Owen, Ilya Volodarsky, and Peter Reinhardt. In their prior roles, have they shown that they want to understand the customer and that they will go over and beyond for the customer and the broader communities around their companies previously? We were really excited about this. Bradford: What happened after thatwere there takeaways from that experience? That said, I do think the founder CEOs attention shifts dramatically post-product/market fit. Peter Reinhardt is the CEO & Co-founder at Charm Industrial. We Googled analytics tools, and we found Google Analytics, Mixpanel, and Kissmetrics, but we couldnt figure out which of those analytics tools was actually good or was the right fit for us. In high school, the first entrepreneurial thing that I got myself into was starting a high school underground newspaper called The Watchdog. That was fun. . Then, we deployed it into the classroom, and it was a total disaster. Spring 2012. Also, remember, if you need any help, whether it is with your fundraising efforts or with selling your business, you can reach me at [emailprotected]. And if you got any value either from this episode or from the show itself, share it with a friend. By 2019, the company had raised $284 million in venture capital funding and was bringing in "tens of millions of dollars in annual revenue," Reinhardt told the San Francisco Business Times in January 2019. Especially in venture, they get very few chips to place, and they want to make those chips well-placed. I lean on those direct reports, who are best a creating clarity to help me figure out how to synthesize at that next level. : I dont think we did a good job of this at first. And Around the Series C, its all about numbers at that point. The numbers are important, but I still found that it was heavily still all about the vision. Facebook gives people the power. But he hasn't . Otherwise, the company simply cant ingest it fast enough. Peter Reinhardt is the cofounder and CEO of Segment which provides a customer data infrastructure that helps businesses put their customers first. I guess that worked initially was, it was okay to build a lot of stuff and kill a lot of stuff as long as you actually kill a lot of stuff. Bradford: What kinds of things do you look at in a candidate? The best trick that Ive found for executive recruiting, which has made a huge difference for me, is batching my own recruiting process. For you, personally, what does that reflection process look like? Peter Reinhardt: We reflect on our company goals every quarter. Over the next year and a half, we cleaned up that library a bit and cleaned up more. Bradford: Give me the nutshell version: what does Segment do? Zo Bernard. Last is, about once every two weeks, my co-founders and I get dinner. I think there are probably a number of people on the team who don't have a college education or certainly didn't go to an Ivy League school. Becky Peterson. Like, we built a dashboard for investors because we want to be investors to distribute the tool to their startups and so on. Its crazy hundreds of thousands of lines of code trying to make this overcomplicated classroom lecture tool. Bloomberg Surveillance: Early Edition with Anna Edwards, Matt Miller & Kailey Leinz live from London, Berlin and New York, bringing insight on global markets and the top business stories of the day. This 28-year-old crashed his company twice and wasted hundreds of thousands of dollars of investors' cash here's how he turned that same company into a huge success. Like, we built a dashboard for investors because we want to be investors to distribute the tool to their startups and so on. Segment was acquired by Twilio in 2020. I look for evidence of those four things. Our churn rate spiked in the first half of that year. Stokes, who is worth $5.69 billion according to this year's AFR Rich List, has lived in the . That needs to happen, but what shouldnt change is there should be some set of values that are literally the things that you value that shouldnt change if its the things that you value. It was not at all the growth trajectory that we wanted to be on. Some initiatives work; some initiatives dont work. : Weve raised a bit shy of 300 million in capital in the West, seven years. To Reinhardt's surprise, thousands of people were interested in the product and many reached out "demanding" access to it, he says. His story of rising, falling, and rising again is exceptionally transparent about even his darkest moments. We still had no revenue, so we went out and raised a 2-million-dollar seed-extension round from Kleiner Perkins and E.ventures based on the traction that we were having in customer reviews, but not based on revenue. Want to Read. The company has raised $300 million from top tier investors such as Accel, Google Ventures, Meritech Capital Partners, Thrive Capital, NEA, Kleiner Perkins, and General Catalyst to name a few. So, getting really clear what the customer about what the exact explicit problem that they have and the economic pain that its creating for them, and then how your product is explosively going to solve that economic pain. It is devoted to carbon mitigation. Segment was part of Y Combinator in the summer of 2011, it raised a Series B from Thrive and Accel, and now has nearly 6,000 customers. We'll hopefully be alive to see the world achieve net zero by 2050, our children definitely will be. We work in different parts of the company now, but that dinner is a helpful time to reflect on whats working, whats not working, and what each of us can improve and do better. Peter Reinhardt: I think from the founders perspective, the only way to scale the team is to hire strong senior executives who then have their own capability and their own network to go hire and recruit aggressively. So many lessons learned, so many things that you guys have done, so many experiences now, if you had the chance to go back in time, Peter, and have a conversation with your younger self and give that younger self one piece of advice before launching a business, what would that be, and why, knowing what you know now? You can change your choices at any time by visiting your privacy controls. What Now for a Fed That Has Fallen Behind theCurve Again? Can you also send data to my advertising tools? Your father was a carpenter, and also, your mom was an art teacher. By the spring of 2011, the friends had landed on the idea for a "classroom lecture tool" that would let students flag any points of confusion to professors. That has been a challenging pace to keep up with, so I lean on investors. I do find that vacation is critically important for actually going and reflecting on things. Hoy tiene sede en San Francisco, California, y tuvo . Taking what could be their last chance with the money they had left, the co-founders paused and started to reflect on what they were taught at Y Combinator. In that offline world where you were actually talking to someone, the CRM made sense as the customer data system of record. Go figure out something else and work on that.. We raised a bit of money coming out of demo day for Y Combinator, about 600k. Structural Info. This abandoned high school was converted into a 31-unit apartment building. Prior to starting Segment, Peter was a Research Assistant at the Naval Postgraduate School, where he wrote and designed flight software for the NPS-SCAT Cubesat, a platform which tests solar cells while theyre in orbit. Get Make It newsletters delivered to your inbox, Learn more about the world of CNBC Make It, 2023 CNBC LLC. But "that was also a disaster," Reinhardt says. Sales is not something that had a ton of appreciation for when we started the company, but I think over time, its something that Ive developed more and more appreciation for. Alejandro: Then eventually, you had to put this out there. We were a year and a half in. We still had no revenue, so we went out and raised a 2-million-dollar seed-extension round from Kleiner Perkins and E.ventures based on the traction that we were having in customer reviews, but not based on revenue. by Y Combinator 5/18/2017. Dateability aims to be the first dating app for the long-term disabled and chronically ill to offer a modern and compassionate user experience to a diversity segment that has traditionally been invisible and underserved in the world of online dating. I also set personal goals once a year and reflect on them quarterly. We had people reaching out to us on LinkedIn demanding access to the beta version of this product, the hosted beta version of this product, which didnt exist at the time we launched it. Reinhardt: We had a full three years there, so I think all I had left was like my senior capstone project. Peter Reinhardt is still very much interested in things related to space. When we were in college, we would just talk about different small computer programs that we can build. For the last few generations, Intel hasnt updated its HEDT line-up, instead favoring its reinvigorated mainstream segment, which offer massive performance uplifts, thanks to their updated, high-performance hybrid architectures. . Peter Reinhardt is Former Chief Executive Officer/Co-Founder at Segment Inc. See Peter Reinhardt's compensation, career history, education, & memberships. Click Manage settings for more information and to manage your choices. Segment founder Peter Reinhardt has left his post as CEO of Twilio Segment to launch a new startup: Charm Industrial. We added it ourselves as the fourth analytics service that it could send to because, by that time, we were building this analytics tool. Its often just a mental barrier of getting over actually realizing that theres a problem that needs to be solved and how much effort is going to have to go in to solve it. Alejandro: The industry as a whole where Segment is, how do you see the industry evolving over the next couple of years? Alejandro: Very nice. After a year of working on that, we had burned down to maybe 100k left in the bank, and we didnt have that much cash left. Remember to unlock for free the pitch deck template that is being used by founders around the world to raise millions below. We should have been able to figure out analytically from the data that this wasnt working during our summer test. Can you load data not just from my website, but from my mobile apps, and so on? )" . Provides CEO, CFO, Director and Chief Executives trade reports, independent equity research, and stock screening. That, to me, is a skill that Im constantly working on. : Very nice. We shouldnt have had to we actually stood in the back of classrooms and counted screens to figure out what people were doing. We were never challenged to go and figure out deeply, who is the customer? : About six months after we launched the open source library, we had a good bit of free traction some customers using the product for free. Twilio will host a conference call today, October 12, 2020, to discuss the Segment acquisition, at 5:30 a.m. (PT) / 8:30 a.m. (ET). Youd talk to a sales rep, and they would help you, and they would have memory in their own head or in their CRM of what your preferences were for clothing or what you last bought, etc. Segment CEO Peter Reinhardt says they've grown to a team size of 584 since launch in 2011 and have raised $283.7M in funding. There are dozen and dozens and hundreds of analytics companies. Online Class Startup School Video. In fact, the three founders were spending $30K every year on the process of product development. Can you also send data to my data warehouse? I know that next year, the challenge is going to be twice as hard again. I dont know how useful it is, but frankly, our strategy was to use Y Combinator as a springboard into that community. The world has some problems, and you have to listen and learn to listen very carefully to hear other people explain what their problems are hear other businesses explain what their problems are. Like, sure, sales is one channel of the 20 I just mentioned, but its just one of 20. Its hard for them to assess the strategy with a clear head. Twilio, a CX platform vendor with a customer service bent, acquired Segment, a marketing-oriented customer data platform, for . We found 32 entries for Peter Reinhardt in the United States. We basically hired this one guy, sight unseen, after seeing him on Github sharing code and responding to issues, day after day, learning new things and solving problems. Reinhardt, French-Owen and Volodarsky were "totally in awe" of Smith, who also attended MIT (and graduated in two-and-a-half years, according to his LinkedIn profile) and founded Xobni at Y Combinator in 2006. : You can reach me on Twitter at @reinpk. Reinhardt: It's really not something we pay attention to. What does that look like? Then, over time, as the stakes have gotten higher, weve gotten better at figuring out how to determine whether something is really going to move the needle, which surprisingly, that didnt come from learning more about product management. They have a large number of employees. Thats what Id tell myself. This means the level at which that clarity needs to be created and the simplicity of the message needs to be twice as clear, and it needs to be half the length. Finally, we get to this moment we realize our analytics tool has failed. Peter Reinhardt: I guess I was always excited about aircraft, and I was always studying different rocket designs and reading about the missions to the moon and what was going on on Mars and just always super excited about that. Like, Classrooms should be digitized. Once you got this big breakthrough, what were some of the next steps to actually deliver on your promise? Peter Reinhardt is the Founder and CEO @ Segment, the leading customer data platform with over 20,000 companies using Segment to collect, clean, and control their customer data.Prior to their $3.2BN acquisition by Twilio in 2020, Peter raised over $283M for Segment from Accel, Thrive, Meritech, GV, General Catalyst and Kleiner Perkins to name a few. For us, that is the big transition were going through now, which is how do we figure out the go-to-market strategy and details of who we go after? It's a massive net positive. The January reading for new-home sales is due next week, but the figure rose 2.3% in December. Thats probably most of the reflection process. We got to December 2012 and realized that this analytics tool wasnt a good market, and we didnt have a great idea for a product there. $200 per post at $10/CPM. You have this multiplication of all these channels that youre talking with customers on, and its all digital and many times automated as opposed to a person. Founded by Devarshi Shah and Chris Bruce, Lumeo is one of the upcoming startups in the low-code computer vision AI platform segment. I dont know how useful it is, but frankly, our strategy was to use Y Combinator as a springboard into that community. I would love to get to know you and understand this business prior to being under pressure to make a decision.. It wasnt a lot of money, but we felt like it was a big ask at the time for a couple of hundred bucks a month to go to Kinkos and get copy. : i dont think we did a good job of this at first `` it heavily! 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